Vivid Seats

THE PROCESS:

The ultimate goal was to create a clear brand moment to background CEO Stan Chia during digital meetings and interviews. After going on site and identifying the best location by doing live tests with his webcam, we began defining the essence of Vivid Seats. As a platform for live events, Vivid Seats is all about the whirl of energy, anticipation, and excitement seeing your favorite events live and creating vivid, captivating memories. We took that passion and combined it with their vibrant brand colors and triangle motif pulled from their logo. The final design highlights Vivid Seats’ brand identity not only through the pure visuals of dazzling colors and reiteration of their logo shape, but captures the momentous, celebratory personality to give their CEO an extra boost while connecting with others. The dimensional logo ensures the brand name itself stands out, while additional dimensional triangles bursting out the “contact point” creates movement and plays with the light and shadows for that additional ‘oomph’ Vivid Seats proudly wears.