Apex For Youth Rebrand

OVERVIEW:

A comprehensive rebrand of Apex For Youth, a NYC based non-profit supporting underserved Asian-American immigrant youth through mentoring, educational programs, athletics, and after school care. The final mark references Asian stamps as a confident and proud homage to cultural identity, one of the defining factors of this organization. The letters inside the mark allude to both Asian calligraphic forms and patterns, and can also be utilized as building blocks in application. The chosen paired typeface, Poppins, pulls in round, friendly forms to modernize and emphasize the youth aspect.

SCOPE:

Logo Design
Identity System
System Application

Before & After

Applications

BRAND PLATFORM:

Apex For Youth exists to connect, support, and ground disadvantaged Asian American youth from immigrant families. They are the only youth nonprofit that targets Asian Americans in NYC specifically. They are characterized by their connection to influential Asian American leaders who highlight the possibility of the future, their emphasis on fostering genuine connections and communities that empower, welcome, and acknowledge the Asian American experience.